ASTEYA - Yoga Apparel

Web Design

Client

Asteya

timeline

2 Months

services

Graphic Design
UX/UI Design
Branding Design

software

Adobe XD, Adobe Illustrator

Overview

Challenge

The challenge was to create a website that captured the essence of yoga and embodied a strong feminine touch. The goal was to inspire more people to practice yoga and showcase clothing as the driving force behind the movement.

Goal

The website aimed to reflect the brand's philosophy and goal by promoting a positive attitude towards daily life. It also sought to effectively showcase the brand's range of yoga wear, home products, and personal care items, allowing users to incorporate the yoga vibe into their daily lives.

Solution

The web design project focused on creating a simple yet elegant website. The design drew inspiration from yoga postures and incorporated fluid elements, capturing the essence of yoga. The brand story of Asteya, meaning "not stealing," was reflected in the design by promoting a positive attitude towards daily life. The website effectively showcased the brand's offerings, including yoga wear, home products, and personal care items. By creating a visually appealing and user-friendly website, the design successfully brought the brand's philosophy and goals to life, inspiring users to engage with the brand and practice yoga.

About

The ASTEYA Yoga Apparel web design project highlights the ability to create a simple yet elegant website with a strong feminine touch. Inspired by yoga postures and incorporating fluid elements, the design embodies the essence of yoga and the brand's goal of inspiring more people to practice yoga. Clothing is depicted as the driving force behind the movement.

The brand story of Asteya, meaning "not stealing", is reflected in the design through a focus on a positive attitude towards daily life. The website effectively showcases the brand's range of yoga wear, home products, and personal care items, allowing users to bring the yoga vibe into their daily lives.

This project showcases a strong understanding of the brand's philosophy and goals, and an ability to bring the brand story to life through web design. The focus is on simplicity and elegance, creating a visually appealing website that inspires users.

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